Šie gerai parašyti ir tikslingi šalto pardavimo el. laiškų šablonai yra efektyvus būdas pritraukti potencialius klientus B2B versle. Straipsnyje pateikiami patarimai, kaip rašyti šaltą el. laišką taip, kad jis būtų įdomus ir įtikinantis potencialiam klientui. Taip pat siūlomi šablonai, kaip susitarti dėl demonstracinės versijos ar sukurti padėkos laišką klientui.
B2B verslui šalta el. pašto rinkodara visada buvo ir tebėra vienas efektyviausių būdų pritraukti potencialius klientus. Gerai parašytas, suasmenintas ir labai tikslingas šaltas el. laiškas gali būti sėkmingo pardavimo pradžia. Tačiau kadangi šaltas el. laiškas yra toks el. laiškas, kurį siunčiate potencialiam klientui, su kuriuo neturite jokių ankstesnių ryšių, pardavimų atstovams gali būti iššūkis parašyti tokį el. laišką, į kurį potencialus klientas atsakys (ar bent jau atidarys). Toliau pateikiami keli geriausi B2B šaltųjų el. laiškų siuntimo pavyzdžiai, patikrintų temų sąrašas ir 10 šalto pardavimo el. laiškų šablonų, kuriuos galite naudoti savo el. pašto kampanijose.
My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].
I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.
I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?
I’d appreciate the help!
[YOUR SIGNATURE]
This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.
This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.
[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.
If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?
Thanks,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.
[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].
Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?
Best,
[YOUR SIGNATURE]
Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?
Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.
Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).
Best,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.
[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.
We often help companies like yours grow with:
A solution/result
B solution/result
C solution/result
If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]
Thanks,
[YOUR SIGNATURE]
[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].
[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.
How do you feel about a quick call next week to discuss this further? Let me know when works best for you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].
I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].
I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]
Regards,
[YOUR SIGNATURE]
My name is [Your name], and I’ll keep this very quick.
Our software solution helps businesses like yours achieve [specific goals] through [product benefits].
Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?
Thanks,
[YOUR SIGNATURE]
You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:
[Relevant resource 1]
[Relevant resource 2]
Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?
Best,
[YOUR SIGNATURE]
I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.
It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].
What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?
Thanks,
[YOUR SIGNATURE]
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Atsiliepimo prašymo el. laiško šablonas
El. laiško šablonai padeda geriau pažinti klientus ir gauti jų nuomonę, o LiveAgent siūlo tikslingus sprendimus. Tai padeda pagerinti pardavimus, aptarnavimą ir klientų lojalumą.
Kaip parašyti atsiprašymo laišką
El. laiškai yra efektyvus būdas komunikuoti su klientais ir skatinti pirkimo sprendimus. Verslo el. laiškų šablonai gali pagerinti klientų aptarnavimą ir padėti išlaikyti ryšį su jais. Išbandykite nemokamai!
Padėkos klientams el. laiškų šablonai
LiveAgent yra veiksmingas klientų aptarnavimo sprendimas su daugybe funkcijų ir integracijų, pagerindamas klientų patirtį ir padidindamas klientų išlaikymo rodiklį. El. laiškų šablonai padeda gerinti klientų aptarnavimą ir paskatinti geresnius pirkimo sprendimus. Tai svarbu siekiant sukurti puikią klientų patirtį ir pagerinti prekės ženklo suvokimą.
LiveAgent siūlo daugiakalbę aptarnavimo įrangą, įskaitant klientų aptarnavimą, VoIP telefonus ir kitas programines įrangas, kurios gali būti integruotos su kitomis sistemomis. Teikiami pritaikyti sprendimai ir nuolaidos naujienlaiškių. LiveAgent taip pat gali būti naudojamas klientams kalbant savo gimtąja kalba. Bendradarbiaukite su LiveAgent ir gaukite nuolaidas naujienlaiškiams.
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