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  • „SaaS“ produkto įtraukimo el. laiškų šablonai

„SaaS“ produkto įtraukimo el. laiškų šablonai

Klientų įvedimas yra vienas iš svarbiausių bet kurio „SaaS“ verslo esminių taškų. Suteikti savo klientams visas priemones, išteklius ir žinias, kurių reikia norint sėkmingai naudoti jūsų produktą ar paslaugą, yra geriausias būdas užtikrinti, kad jie išliktų ir taptų ilgalaikiais klientais. Tačiau daugelis įmonių klaidingai elgdamiesi per greitai nutraukia įtraukimo pastangas (dažnai išsiųsdamos vieną sveikinimo el. laišką). Nors sveikinimo prisijungus el. laiškai gali padaryti puikų pirmąjį įspūdį, jie neužtikrina klientų sėkmės ir neišlaiko klientų.

„SaaS“ įvedimo el. laiško šablonas „LiveAgent“
„SaaS“ įvedimo el. laiškas iš „LiveAgent“

Kuriant gerai apgalvotus įvedimo el. laiškus bus padidintas įsitraukimas, pagerinta klientų patirtis, didesni išlaikymo rodikliai, geresnė nauda iš kliento ir didesnės pajamos. Tiesą sakant, siunčiant kelis įvedimo el. laiškus tai atneša 51% daugiau pajamų nei vienas el. laiškas su sveikinimu prisijungus.

Veiksminga „SaaS“ įvedimo el. laiškų seka turėtų apimti el. laiškų seriją, suteikiančią naujiems klientams įvairios naudingos informacijos – mokymų, vaizdo įrašų, produkto naudojimo patarimų, geriausios praktikos pavyzdžių, atvejų analizės – ar bet ko kito, kas gali šviesti klientus ir padėti jiems gauti maksimalią naudą iš produkto ar paslaugos. Žemiau pateikiami 8 produktų įvedimo el. laiškų šablonai, kuriuos galite naudoti savo klientų įvedimo el. laiškų sekoje, kuri ne tik apima naujų klientų pasveikinimą prisijungus prie jūsų.

Produkto įvedimo el. laiško temos eilutės

  • Pradėkite naudotis [Product]
  • Kaip gauti [benefit] iš [Product]
  • Profesionalo patarimas, ką daryti toliau su [Product]
  • 3 greiti ptarimai, akip pradėti naudotis [Product]
  • Pilnai išnaudokite [Product/ service]
  • Kaip naudoti [Product], kad [reach a specific goal]
  • 5 dalykai, kuriuos reikia žinoti apie [Product]
  • [Name], pradėkime!
  • 99% mūsų klientų negali be to gyventi
  • Gaukite maksimumą [Product] – nemokama el. knyga viduje!
  • Pradėkite naudoti [Product]- nemokamas tiesioginis mokymas
Stand out from your competitors with a strong customer service culture​

8 produkto įdiegimo el. laiškų šablonai

Dalijimasis naudingais ištekliais

Hi [Name],

Hopefully, you’ve had a chance to [complete setting up your account/ navigate around, etc.].

Over the next couple of weeks, we’ll be sending you a few more emails to help you get the most out of [Product/ service]. We’ll be sharing helpful tips, checking in with you, and showing you how some of our customers use [Product/ service] to [achieve specific goals].
For now, here are our best resources that might help you get started:
Step-by-Step [Product/ service] Guide
Knowledge Base & Video Tutorials
Frequently Asked Questions
Community Forum

If you have any questions, problems, or concerns – please feel free to reach out and ask before getting frustrated.


Produkto/paslaugos naudojimo pradžia

Hi [Name],

We built [Product/ service] to help businesses [overcome certain pain points/ reach specific goals] and I hope that we can achieve that for you.

Here are some of the most important first steps I recommend taking to get started with [Product/ service]:

Step 1: [details]
Step 2: [details]
Step 3: [details]
Step 4: [details]

We also put together a short video for you to learn the ins and outs of [Product/ service]. You can check it out here: The Complete [Product/ service] Guide (in less than 10 minutes)

If you have any questions or hit any bumps in the road, please reply to this email, start a chat with our support team or visit our Help Center – we’re here for you 24/7.


El. laiškas „Profesionalūs patarimai“

Hi [Name],

Glad to see that you’re up and running with [Product/ service]!

In the next few emails, I’ll be sending you some tips to help you leverage the power of [Product/ service]. [Using top features, setting up automation, managing third-party integrations, etc.] – I’ll walk you through all that and more. Keep an eye on your inbox so you don’t miss a thing!

To get started, here’s a quick heads up on the three things that will save you a bunch of time in the long run:

Pro Tip 1: [details]
Pro Tip 2: [details]
Pro Tip 3: [details]

P.S. In the next email I’m going to show you how to [use a certain feature to reach a specific goal].

If you ever have any questions, I’m here to help – just hit reply.

Until next time,

El. laiškas „Užsisakyti demonstracinę versiją“

Hi [Name],

As a new user, you’re now able to [use advanced product features to reach specific goals].

I want to help you get started by offering you a free one on one walkthrough of [Product/ service].

People in the past have found these sessions to prove both useful and helpful in highlighting the key features of [Product/ service] and also managed to gain some tips and tricks along the way. These walkthroughs usually last between 20-30 minutes, with plenty of time for questions.

To book an appointment, please click here and choose the most suitable time for you. Alternatively, let me know what time works for you.

Once again, thank you for choosing [Product/ service].

El. laiškas „Kaip kiti tai daro“

Hi [Name],

Many people using [Product/service] for the first time are overwhelmed by its potential, but they aren’t immediately sure of how it can help them [achieve specific goals].

That’s why today I want to share a quick video that tells the story of [Other customer’s name], [Job role] at [Company]. He shares a behind-the-scenes look at exactly how he uses [Product/ service] to [reach desired goals].

I think it’ll give you some cool ideas for how you can get the most out of your new [Product/ service].

Watch the Video Here

Hopefully, you‘ve been rocking it with [Product/ service] so far. And who knows, maybe you’ll be our next success story!


El. laiškas „Skaitykite mūsų nemokamą el. knygą“

Hi [Name],

Have you ever downloaded a free eBook?

Of course, you have! Who hasn’t? But have you ever actually read an eBook that you downloaded?
If you’re like most busy [marketers/ salespeople/ business owners, etc.], the answer is a resounding no! Why? Because most eBooks are too long, too boring, and offer little if any value.

Fortunately, our eBooks are not like that. Today I’d like to share with you one of the most popular resources we’ve ever put out: [Name of the eBook].

It’s packed with actionable tips and tricks for getting the most out of your [marketing/ sales, etc.] strategies that you can apply today. The best part? We’ve written it so you can easily read it on your lunch break and take action immediately after returning to your desk.

Download Your Free eBook Now


Kvietimo į internetinį seminarą el. laiškas

Hi [Name],

[Product] is the [engine/ platform/ tool] that helps you [listing key benefits of your product or service]. We’re also here to provide tons of great resources to set you up for success, starting now.

Join us for a webinar, “Getting Started with [Product]”. A Customer Success Coach will guide you through [Product] to ensure you get the most value, as soon as possible.

Register Now

We also have a variety of [lessons/ tutorials/ guides] to teach you how to use [Product’s features] at your own pace and can be viewed at any time.


Kvietimo į tiesioginius mokymus el. laiškas

Hey [Name],

If you’re like most [marketers/ sales managers/ e-tailers, etc.], you’re focused on [performing specific actions to reach specific goals]. The truth is, it isn’t easy, and it isn’t always quick. But it is possible when you have the right strategies in place.

Today I want to tell you about a free live training I’m hosting:

Link to a Free Live Training Registration

In it, I’ll discuss how some of our customers like [Customer 1, Customer 2, and Customer 3] are using [Product/ service] to [achieve specific goals]. You’ll gain insights and actionable practices from industry leaders that you can put into action right away.

I would LOVE for you to attend. Even if you can’t join live, register now and I’ll send you the recorded webcast that you can watch at your convenience.


Dažnai užduodami klausimai

Ar „SaaS“ yra produktas ar paslauga?

„SaaS“ reiškia programinę įrangą kaip paslaugą. „SaaS“ yra programinės įrangos produktas, pristatomas internetu. „SaaS“ teikėjas talpina programą savo serveriuose.

Koks idealus „SaaS“ produkto įvedimo elektroninio laiško ilgis?

Sėkmingiausi „SaaS“ įvedimo el. laiškai yra nuo 6 iki 12 sakinių.

Kokie yra „SaaS“ pavyzdžiai?

Keletas „SaaS“ pavyzdžių yra „Mailchimp“, „Slack“, „LiveAgent“ ir „Salesforce“.

Išbandykite LiveAgent Šiandien​

Mes siūlome migracijos paslaugas daugeliui populiariausių pagalbos tarnybos sprendimų.

Daugiau, nei 3000 apžvalgų Trustpilot GetApp G2 Crowd

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