Atsisveikinimo el. laiškų šablonai yra efektyvus būdas pagerinti reagavimo rodiklius ir sugrąžinti atitolusius potencialius klientus į jūsų pardavimų ciklą. Šiame puslapyje rasite patarimų bei pavyzdžių, kaip tinkamai parašyti įvairių tipų atsisveikinimo laiškus.
Atsisveikinimo el. laiškai yra vienas efektyviausių tolesnio pardavimo el. laiškų, kuriuos galite naudoti, jei jūsų potencialus klientas atitolo ir nereaguoja į pakartotinius bandymus. Kai viskas bus padaryta tinkamai, atsisveikinimo el. laiškai gali padėti pagerinti reagavimo rodiklius, sugrąžinti šiuos atitolusius potencialius klientus į jūsų pardavimų ciklą ir užbaigti sandorius, kurie kitu atveju tikriausiai būtų prarasti.
Pasak HubSpot vyresniosios pardavimų vadovės Katharine Derum, jos komanda gauna 33% atsakymų dalį į jų atsisveikinimo el. laiškus. Nenuostabu, kad tokio tipo el. laiškai populiarėja tarp B2B pardavėjų. Čia pateikiama nedidelė įžvalga apie tai, kas iš tikrųjų yra atsisveikinimo el. laiškas, kartu su 10 el. laiškų šablonų, kuriuos galite naudoti savo tolesnėse pardavimo kampanijose.
Atsisveikinimo el. laiškas yra paskutinis el. laiškas, kurį turėtumėte nusiųsti potencialiam klientui, kai kurį laiką nesulaukėte atsako (arba nesulaukėte niekada), kad pagaliau jį gautumėte. Iš esmės tai yra būdas, kad nereaguojantys, lėti potencialūs klientai prisiruoštų rašyti atsakymą ir imtųsi veiksmų, nes dauguma jų nustemba gavę pardavėjo „atsisveikinimo“ el. laišką. Nors dauguma atsisveikinimo el. laiškų neduos naudos, yra keletas rimtų priežasčių juos siųsti:
Atminkite, kad tai nėra tas pats, kas rašyti atsistatydinimo laišką, todėl nepainiokite šių dviejų dalykų.
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Atsisveikinimo el. laiškai gali būti veiksmingi tiek siunčiant tolesnę informaciją (kai siunčiate „šaltus“ el. laiškus potencialiems klientams, kurie anksčiau su jumis nebendravo), tiek gaunamiems el. laiškams (kai siunčiate tolesnę informaciją tiems potencialiems klientams, kurie tam tikru momentu išreiškė susidomėjimą jūsų pasiūlymu). Bet kokiu atveju šie 10 atsisveikinimo el. laiškų šablonų gali būti atspirties taškas jūsų pačių paskutiniams pranešimams, kurie skirti nereaguojantiems potencialiems klientams.
Apologies if my level of persistence has become annoying.
I recently spoke with you about how we can help you with [your value proposition], and at that time it seemed as if we fit your needs. Since then, however, my attempts to reach you have failed. Would you let me know if this is still an opportunity you are interested in?
If I don’t hear back from you by end of the day on Friday, I will assume you would like me to close the file on this opportunity for now. If that is the case, I completely understand and hope that we may be of service to you in the future.
Regards,
[YOUR SIGNATURE]
I’ve reached out to you a few times over the past six months about [your value proposition], but haven’t been able to get a hold of you. I understand that you may be busy, and I hate to bother you further if this is of no interest at all.
If anything changes, feel free to get back in touch and we can schedule a call.
Thanks,
[YOUR SIGNATURE]
I hope you’re well. I’ve tried to connect several times to discuss [your product/ service] as a solution for [their challenge]. I haven’t heard back from you, so I’m guessing the timing isn’t right, or you’ve gone in a different direction.
If you’re still interested, do let me know. If not, I’ll stop reaching out and wish you all the best with [their objective]. My contact information is below if anything changes for you.
Regards,
[YOUR SIGNATURE]
I thought we were like two peas in a pod, but I totally get it. The timing just isn’t right for us, or [your product/service] isn’t a priority at the moment.
If it ever makes sense to reconnect, shoot me an email.
Cheers!
[YOUR SIGNATURE]
I’ve reached out to you a few times recently, but I understand that nobody likes being ambushed with random emails. The truth is, I really believe you’d be interested in what [your product/ service] can offer your team.
When we spoke last, you mentioned a few key areas that you were looking to improve:
1. [Value proposition #1]
2. [Value proposition #2]
3. [Value proposition #3, etc]
Are these still priorities for you? If I don’t hear back from you within this week, I’ll assume this isn’t the right time to continue our conversation and I’ll stop reaching out.
Best,
[YOUR SIGNATURE]
I hope things are well at [their company].
When we last spoke it seemed like [your product/ service] was a fitting solution for [their challenge]. Since I haven’t heard back from you in a while, I assume the timing isn’t right or you have gone in a different direction.
I won’t bug you again about this, but I did want to leave you with a bit of information about [something relevant to their goal].
[Resource 1]
[Resource 2]
[Resource 3]
I hope this helps you achieve [their specific goal]. I won’t reach out again but please feel free to get in touch if you ever need help with [what you provide], I’d be happy to reconnect.
Wishing you all the best,
[YOUR SIGNATURE]
I’m in the process of cleaning up my sales pipeline, but I wanted to check with you one last time before I close your file. Since I haven’t heard from you in a while, I’m guessing you’re super busy or your priorities have changed.
If you aren’t interested, do I have your permission to close your file? If you are still interested in how we can help you achieve [specific goals], what do you recommend as the next best step?
P.S. You can book a demo on the following link, and I’ll show you what [your product/ service] can do for you: link to a demo
Cheers!
[YOUR SIGNATURE]
I’ve been reaching out because I see a tremendous opportunity for your team to [reach specific goals] with [your product/ service]. I don’t want to be a bother, and from my ignored messages I’m sensing that’s the case.
I’ll check back in six months or so unless you let me know you’re ready to evaluate sooner.
Best,
[YOUR SIGNATURE]
I don’t want to keep bombarding you with emails, but my job is to follow up persistently on strong potential matches for [your company], like [their company], which is why I’ve continued to hustle.
However, I haven’t heard back from you yet, and that tells me one of the three things:
You’re all set with [business need] and I should stop bothering you.
You’re still interested but haven’t had the time to get back to me yet.
You’ve fallen and can’t get up and, in that case, I’ll call 911 for you…
Please let me know which one it is because I’m starting to worry that it might be No. 3.
Regards,
[YOUR SIGNATURE]
I’ve reached out to you a few times over the past couple of months to continue our discussion on how [your product/ service] could help you to achieve [their objective].
But it’s starting to feel a little lonely over here… I don’t want to hassle you with more emails if you’ve decided to put off the decision or go with another solution.
If you’re still interested in exploring [your product/ service], let’s reconnect. If not, I guess this really is goodbye.
All the best,
[YOUR SIGNATURE]
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Padėkos klientams el. laiškų šablonai
LiveAgent yra veiksmingas klientų aptarnavimo sprendimas su daugybe funkcijų ir integracijų, pagerindamas klientų patirtį ir padidindamas klientų išlaikymo rodiklį. El. laiškų šablonai padeda gerinti klientų aptarnavimą ir paskatinti geresnius pirkimo sprendimus. Tai svarbu siekiant sukurti puikią klientų patirtį ir pagerinti prekės ženklo suvokimą.
Kaip parašyti atsiprašymo laišką
El. laiškai yra efektyvus būdas komunikuoti su klientais ir skatinti pirkimo sprendimus. Verslo el. laiškų šablonai gali pagerinti klientų aptarnavimą ir padėti išlaikyti ryšį su jais. Išbandykite nemokamai!
Atsiliepimo prašymo el. laiško šablonas
El. laiško šablonai padeda geriau pažinti klientus ir gauti jų nuomonę, o LiveAgent siūlo tikslingus sprendimus. Tai padeda pagerinti pardavimus, aptarnavimą ir klientų lojalumą.
Join our community of happy clients and provide excellent customer support with LiveAgent.
Mūsų svetainėje naudojami slapukai. Tęsdami, suteikiate mums leidimą patalpinti slapukus, kaip aprašyta mūsų privatumo ir slapukų politika.
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Andrej Saxon | LiveAgent support team